For many, determining what to include in the resume profile is vexing. You want to entice the reader, so they are immediately engaged--so much so, that they read the rest of your resume. You want to conform to proven resume standards while using unique language, so your resume does not read like a template. That is a tall order. No wonder so many people find resume writing so challenging. A good start is to know what not to include in your resume profile and build from there.

Don't state your objective.

Do state your top value as it relates to your career goal. Objectives are not effective because they focus on what you want and not what you offer. Start your profile strong with your top skills, expert knowledge, and accomplishments. Through these strong selling points, you will reveal your goal to the reader while proving why you are a worthy candidate.

Don't waste premium space on clichés.

Do include high-value keywords in your profile. You have seen those worn-out phrases: "Self-motivated," "excellent written and oral communication skills," or "works well in a team or independently." I will spare you the mockery and only say that it is better to focus on keywords that point to precise and unique skills that you offer.

Don't lose your focus by including irrelevant skills.

Do identify, and present skills needed by your target employer. If you are seeking a position as an insurance sales manager, is it really important to mention your certificate in culinary arts? A focused approach will show the reader that you are a serious candidate who knows the skills required to excel in the available position.

Don't include unbecoming traits.

Do describe the characteristics an employer would admire. Showing unbecoming traits are not only a waste of valuable resume space, but they can also tarnish the reader's image of you. Here are just a few examples of traits not to include: "Good sense of humor," "willing to work hard," and "history of meeting goals despite limited support." Instead, use terms that connote a more positive image, such as: "Excellent rapport-building skills," "diligent," "dedicated," and "history of meeting or surpassing expectations."

Remember the profile is not all about you. It is all about what you can do for the employer. Research the needs of the target employer and present examples of your skills, accomplishments, and expertise that demonstrate you fill those needs better than other candidates. Resume writing does not have to be vexing if you demonstrate your unique selling proposition (USP) right at the top and share your noteworthy achievements that will keep the reader wanting more!

Debra Wheatman, CPRW, CPCC is President of Careers Done Write, a premier career services provider focused on developing highly personalized career roadmaps for senior leaders and executives across all verticals and industries.